Social media is a tool where online communications are conducted collectively through various channels, interactions and content sharing through various mediums and community.

 Key principles for social media managers:

Social media is nothing but it is about conversations, community, connecting with the audience and building relationships.

Honesty, authenticity and open dialogue are key principles

Be compelling, useful, relevant and engaging. Don’t be afraid to try new things that at the same time it is necessary to take care of your efforts before kicking them off.

Popular social media tools and platforms:

Blogs: A tool where discussions and casual dialogue are carried on a specific topic or on certain opinion

Facebook: Facebook is the largest social network, with billion monthly active users worldwide. On this platform, Users create a personal profile and request friends to exchange messages. This tool allows you to include status updates and also you can create brands pages and Facebook users can “like” brands pages.

Twitter: A social networking tool and micro-blogging platform which allows individuals to stay connected

Youtube & Video:  A platform where you can host videos and watch on websites

Flickr: An image and video hosting website and online community, photos can be shared on Facebook and Twitter and other social networking sites

Instagram:  App that allows sharing free photo and video and also allows filtering and applying special effects on photos before sharing on various mediums.


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